No one wants to talk about dying. A recent survey shows almost three quarters of people still think that death is a taboo subject in Britain.
That’s understandable – there are cheerier subjects. But the problem is it also means people aren’t prepared. Most people don’t have a will; only a quarter of those with children have made plans for who would look after them; and only 31% in the survey had taken out life insurance.
These are all long-standing problems, but the last is increasingly pressing. Most people’s finances have been stretched in the last few years, and even now money is still tight. Once bills and groceries are taken care of, people have an average of just 10% of their salary left, according to one recent survey. It also found that many simply aren’t saving, and even if they are, they’re usually not putting away enough to secure their family’s future.
Life insurance, then, is the most realistic way for many to look after their loved ones, but at the same time they don’t want to spend much time talking about it, or sorting it out. The only thing people feel more short of than money is often time; we’re all busy, and particularly those with children.
That’s why the industry needs a new approach to life insurance: one that gives people the security of a substantial lump sum for those they care about, but doesn’t hassle them with a lot of questions or take up their precious time to sort out cover. That’s what LifeShield is all about.
If we can deal quickly and simply with the question of how to financially support their loved ones when they die, then hopefully people will be more likely to make preparations – and then get on with talking about the things they really want to discuss.